thinking problem Solving Results

WELCOME TO CAT BIRD SEAT Reasearch and Strategy Consumer psychology to identify competitive advantage and unlock growth

The Story Behind Our Name

  • The cat bird is a song bird known for seeking out the highest perch from which to see both its competitors and opportunities.
  • The expression “in the catbird seat” was first used by legendary Southern US baseball commentator Red Barber in the 1940s. It was used to describe being in an enviable position “like a batter with three balls and no strikes on him”.

What Does Cat Bird Seat Offer?

  • At Cat Bird Seat we offer a research based strategy partnership to solve marketing problems and unlock growth.
  • Our goal is to enable our clients a bird’s eye view of their competitors, their consumers, their brands and most importantly their opportunities.
  • Charting a path to success to put them and their brands in an enviable position… to give competitive advantage.

WHO ARE CAT BIRD SEAT

  • Cat Bird Seat is led by Nerida Newman.
  • Nerida is highly experienced in research, consumer psychology, business and strategy.
  • Cat Bird Seat are Sydney based, but we do our thing Australia-wide and internationally.

CONTACT US:

If you would like to find out more about Cat Bird Seat contact us on:
e: nerida@catbirdseat.com.au
or
m: 0400103004
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